Chelsea set to launch 2023/24 residence shirt with no sponsor

Chelsea are anticipated to unveil their new residence shirt with no essential sponsor after failing to to this point strike a take care of a brand new firm to switch cellular community Three.

The Three partnership had been in place since 2020 and completed with out being renewed on the finish of the 2022/23 season. Chelsea now face being the primary main Premier League membership to launch a brand new package with out having a entrance of blouse sponsor in place.

Nottingham Forest didn’t have a essential sponsor final season, but it surely stays uncommon contemplating the large business income at stake. A membership the dimensions of Chelsea can command the largest charges from sponsors, with Three paying round £40m per yr for his or her emblem to be on the shirt.

The Blues have been unable to safe a deal that ticks the required packing containers. Talks with Allianz didn’t yield an settlement with money sums not as profitable as first hoped. The German insurance coverage agency continues to be regarded as exploring a possible naming rights deal for Stamford Bridge as soon as the stadium’s future is thought amid redevelopment or rebuilding plans.


Chelsea had been additionally blocked by the Premier League from pursuing a attainable partnership with American streaming platform Paramount+, a broadcast companion in the US, over potential issues it might trigger with licensing and different broadcast companions.

A possible take care of, already featured on the entrance of Everton shirts, was then deserted following heavy criticism over the ethics of partnering with a playing platform, particularly when the Chelsea Basis has labored on playing dependancy initiatives.

Such a deal might solely have been comparatively short-term anyway on condition that such entrance of blouse sponsors are banned from 2026.

Chelsea are the one one of many established Premier League ‘huge six’ and Newcastle but to launch not less than one new shirt for the forthcoming season. The Day by day Mail has reported that the house shirt is lastly set to be unveiled on Monday and will probably be so with no sponsor.

Followers are anticipated to have the ability to purchase the sponsor-less shirt instantly. However additionally it is recommended Chelsea will distribute emblem warmth switch patches that supporters can iron on themselves as soon as a brand new sponsor deal has been agreed.


On this version of Son of Chelsea, a part of the 90min podcast community, Daniel Childs reacts to the most recent Chelsea information, together with Mauricio Pochettino’s first press convention, the teaser for the brand new residence package and Gabri Veiga talks. If you cannot see this embed, click on here to hearken to the podcast!